Broadline
Thousands of lines, and a customer who can still find things
Breadth is a broadline distributor's advantage and its usability problem. A venue that cannot find a line does not ask for it, they buy it from somebody else, and you never learn that it happened.
The problems
What we hear from broadline distributors
Discovery across a deep range
Search, categories and filters over the whole catalogue, plus curated order guides so the weekly repeat order does not require navigating any of it.
Pricing complexity at scale
Price books, agreements and quantity breaks resolve through one engine, so a customer with thousands of eligible lines still sees a correct price on every one.
One customer, several venues
Group accounts, per-location delivery addresses and roles, with an approval step where a head office wants sign-off before an order goes through.
What matters most here
The parts of Carrot this category leans on
The whole platform is included either way. These are simply the modules that do the heavy lifting in your category.